in terms of the typeface for the dutch kit, wim crouwel is a friend of NIKE and has been working with us on some other projects, so it felt natural to bring him on board.ĭB: how do you justify the cost and time of developing a new custom typeface? working with neville brody on england’s font was a huge honor – he’s one of the best living british typographers and he’s a huge football fan. SM: it’s not something we usually do but with this summer’s tournament, we wanted to extend the national pride elements of the design and this felt like a great way to do that. the typeface features an optional ligature for the dutch ‘ij’ gliding vowel.ĭB: when are external typographers brought in to help? Wesley sneijder wearing the dutch home kit featuring the typeface ‘case crouwel’ a collaboration between NIKE’s floor wesseling and wim crouwel. functionally, we are also looking to improve legibility for the spectators at home and in the stands. the fonts are created with a focus of being culturally relevant, as well as playing a role in completing the kit’s overall design. Stu mcarthur: we design unique fonts for the best NIKE teams as an extension of the ‘pride’ elements of each kit design. NIKE have designed several new fonts for teams playing at this year’s FIFA world cup including two collaborations with renowned graphic designers, wim crouwel (netherlands) and neville brody (england).ĭesignboom spoke to stu mcarthur, design director at NIKE football to learn more about about the process…ĭesignboom: how are fonts assigned to each team?
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